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IDEAL PEOPLE MODEL MANAGEMENT was established in 1997 by model Jack B. de Mesa. It has in a short time become one of the most reputable model agencies in the Philippines. The agency has a unique style of branding and imaging the models they have discovered and attracted. Many of the models in Ideal People's roster are the most recognized faces in print & television commercials and fashion shows in the Philippines.

Models from the agency have appeared on countless covers and pages of leading fashion magazines and have captured an impressive amount of lucrative and prestigious advertising campaigns.

The agency represents over 300 models in several divisions including women, men, new faces, runway, classics/seniors, and kids. Not limited to local talents, Ideal People also have reciprocal agreements with other model agencies around Asia, Australia, Europe, and the United States. Aside from models, they also represent show hosts, make-up artists, stylists, art directors, and celebrities/personalities.

Ideal People has also been helping aspiring models be discovered by being a sponsor to several model searches such as BEST MODEL OF THE WORLD, PHILIPPINE MODEL OF THE YEAR, and STAR MODEL SEARCH.

Today, Ideal People continues to be a pertinent component of the Philippine modeling industry with the help of its dedicated staff. We continuously search for potential models and strive to promote Filipino models around Asia and the rest of the world.